Want to get the skinny from deeply experienced marketer-buyers and users of marketing automation systems?
That’s the idea behind this late Thursday afternoon, May 29, BMA14 panel, titled “Inside Scoop: What Marketing Automation Users Wish They’d Known Before Buying Their System.”
To be moderated by David Raab, president of Raab Associates and a noted marketing technology consultant and impartial advisor (but NOT a licensed reseller) on marketing automation systems, the panel will examine the pitfalls to be aware of in evaluating, buying and using marketing automation systems.
Setting a very high standard, David set about to recruit three panelists who had to have bought and used at least two of the leading marketing automation systems out there today. They hail from Lenovo, Solar Winds and Molex Incorporated.
“This is a subject I have always wanted to see discussed in this way at a global BMA conference,” said Gary Slack, BMA14 chief organizer and BMA Vice President of Professional Development.