Monday, April 7, 2014
No stranger to BMA or the BMA annual conference stage, former national BMA chair and Kodak CMO Jeffrey Hayzlett will bring his inimitable style and presence to BMA14 from 2:30-2:15 pm on Wednesday, May 28.
Now a best-selling author and prime-time TV host for and contributing editor to Bloomberg Television, Jeff will conduct a stage version of his hit “C-Suite with Jeffrey Hayzlett” TV show featuring a wide-ranging discussion of key marketing issues with top b2b CMOs from IHS, Mitel, Century Technology Solutions and HD Supply/White Cap.
While the session will be wide-ranging, with dozens of marketing topics to be covered, the “show” also will operate at breakneck speed with Jeff teasing out zippy, provocative answers from the four panelists. The session will make 18-minute TED talks look like Congressional filibusters.