Rance Crain will present the BMA’s highest honor, the G.D. Crain, Jr., Award, from 4:25-4:35 pm on Thursday, May 29.

Presented annually, the Crain award honors a notable business marketing professional who has made a substantial mark in the world of business marketing and who distinguished himself or herself for their contributions to the profession via BMA service.

Rance Crain is the son of G.D. Crain, Jr., who helped found BMA more than 80 years ago and who launched around the same time the predecessor publication to BtoB magazine, which was integrated into Advertising Age earlier this year.

To see a list of past G.D. Crain, Jr., Award winners, go here.