Richard Alfonsi, who has served as Twitter’s VP of Global Online Sales since joining the firm in June 2012, will deliver a 15-minute firestarter session titled, “Mastering the Moment: the Live Opportunity for B2B Marketers on Twitter,” at 11:45 am on Friday, May 30, near the end of the conference.

Sounding a “real-time marketing” theme, he will discuss how b2b marketers can keep pace with a marketing paradigm that has gone from being scheduled and prescriptive to being live, public and conversational.

At BMA’s request, he also will share Twitter’s latest b2b cases as well as techniques and tips for identifying the moments that spark b2b audience engagement and lead to positive business outcomes.