Tim Riesterer, Chief Strategy and Marketing Officer of Corporate Visions and perennial BMA favorite and three-time global conference speaker, has retitled his BMA14 talk to “Pairing the Right Stories With the Right Skills: How Marketers Can Assist Sales in Communicating Value.”

Based on brand new research, he will discuss how b2b marketers can better equip salespeople in two ways to have more successful customer conversations.

One, by using the right stories to identify “unconsidered needs” that create urgency to change and choose you. And, two, possessing the right skills to use whiteboard-style visuals (versus PowerPoint) to make their delivery as different as their story.