Wednesday, April 23, 2014
BMA is very proud to announce that The Wall Street Journal has signed up to serve as the title sponsor of BMA14.
As the title sponsor, the Journal leads a who’s-who list of some 30 sponsoring firms who help make BMA’s annual global conference possible.
“This is a watershed moment for BMA and its members,” said Gary Slack, BMA’s VP of Professional Development and its annual conference organizer since 2009. “The Journal is the first name in global business media, and we are honored to be able to associate the BMA and Journal brands in this way.”
“We are thrilled to become the title sponsor of the 2014 Global BMA Conference, the largest b2b marketing conference in the world,” said Trevor Fellows, Dow Jones Global Head of Advertising Sales. “The Wall Street Journal brand, encompassing print, digital, mobile, conferences and events, provides advertisers with a platform as powerful as the people who use it.”
The Journal is no stranger to BMA, Slack noted, as Journal executives have served over the years on the boards of the New York and Chicago chapters. And the Journal has been an active sponsor at the BMA chapter level, he added.
As part of its title role, a top Journal executive will take 2-3 minutes to address the BMA14 assembly just after the conference opening on May 28, describing new and planned features of interest to b2b marketers.
You can see a list of all BMA14 sponsors here.