Thursday, March 20, 2014
New Facebook VP and CMO Gary Briggs, who took over marketing duties from Randi Zuckerberg (another BMA14 speaker), has chosen BMA14 for his first external keynote since joining Facebook in August 2013.
Formerly VP of Consumer Marketing at Google and, earlier, SVP and CMO at both eBay and PayPal, Gary will discuss "Facebook and the Move to Mobile" in his mid-afternoon keynote of Wednesday, May 28.
He also will address some of the myths and misperceptions and both facts and success stories about Facebook as a b2b marketing platform.
Between Google and Facebook, Gary served as CMO of and then Advisor to the CEO of Motorola Mobility, the owned by Google.
Gary has a strong entrepreneurial streak, having founded OurHouse.com in Chicago in the 1990s and later serving as CEO and Chairman of Plastic Jungle in the Bay area,. While at eBay, he also did a stint as General Manager of its Canadian operations.
He is a Brown University graduate, received his BMA from the Kellogg School and worked at McKinsey and at IBM and Pepsi-Cola in brand management roles earlier in his career.