Replacing Brian Goffman, who recently left LinkedIn, VP of Marketing and Customer Support Nick Besbeas will lead a keynote session on May 28.
In his 30-minute talk, as yet untitled, he will discuss b2b marketer best practices using LinkedIn, address LinkedIn’s future, describe new products coming down the pike and take audience questions.
Besbeas joined LinkedIn January 2011 and drives all aspects of marketing and customer support across the globe.
Before joining LinkedIn, Besbeas was Senior Vice President of Marketing at Yahoo!, where he oversaw marketing, insights and customer care for all of Yahoo!’s products and services.
In 2000, Besbeas co-founded digiMine Inc. (now AudienceScience) and served as Chief Strategy Officer until 2005, running sales, marketing and account management.
From 1993 to 2000, Besbeas established and led the Direct Marketing and Business Intelligence Group at Microsoft, MSN. Prior to Microsoft, Nick held leadership roles at Quill Corporation (a subsidiary of Staples) and The Signature Group.